iMIC: A Visionary Filipino Brand Evolving for the Future

In an era marked by constant disruption, technological acceleration, and the emergence of artificial intelligence as a dominant force across industries, many companies find themselves at a crossroads: adapt or perish. For iMIC (Imaverick International Corp), adaptation has not just been a matter of survival—it has been a strategy of purpose, innovation, and foresight.

From Bisazza Distributor to a Synergistic Business Diversification..

The journey of iMIC began humbly but meaningfully. It was born out of a crisis: the closure of the Bisazza mosaic tile assembly plant in the Philippines and its transfer to China. With the loss of jobs looming, iMIC was formed with one core mission: to sustain Filipino craftsmanship and preserve employment opportunities for local artisans and laborers. Instead of retreating, iMIC forged ahead—becoming a resilient Bisazza distributor that carried the Italian legacy of mosaic art with Filipino hands and heart.

But iMIC knew that to survive in a rapidly evolving market, it had to diversify. Within a year, iMIC launched iMIC Kitchensquare, a brand focused on modular cabinetry and kitchen systems. This move was more than a product expansion—it marked the company’s commitment to practical innovation, solving modern homeowners’ needs with custom-built, space-efficient, and elegantly designed solutions.

From there, the company believes it needed to continue look for new sources of revenue related to its industry for its long term survival. It was taking risks, knowing fully well it required much needed capital. It has also to focus on its competency especially being a start up business. Unfortunately as the business was born out of survival and having been in a niche market. it gambled that iMIC could only be sustained by early diversification.

Diversification Fueled by Purpose

iMIC moved into the fit-out and installation business, capitalizing on its technical expertise and design-driven values. From modular cabinetry to full-scale interior construction, iMIC became a one-stop shop for both residential and commercial clients. This vertical integration naturally led the company to expand into general construction, a critical step in achieving the company’s broader real estate ambitions.

Through Build-Operate-Transfer (BOT) setups, iMIC spearheaded the construction of flagship projects such as Hotel Rupert A and Casa Herminia in Baler, Aurora. These developments weren’t just proof of capability—they were proof of concept for a new kind of business model that blends capital efficiency, shared value, and long-term sustainability.

Today, the iMIC ecosystem includes:

iMIC Mosaic Art – luxury tile and surface design featuring world-class mosaics.

iMIC Kitchensquare – modular cabinetry and kitchen systems designed for urban living.

iMIC Fit-Out & Interiors – turnkey solutions for home and commercial space transformation.

iMIC Construction – general construction services delivering design, quality, and cost control.

iMIC Hospitality (Hotel Atienza, Casa Herminia) – tourism assets operated under performance-based BOT frameworks.

iMIC Synergy – the digital platform that integrates it all, facilitating property development collaboration.

Synergy in Action: The Birth of www.imicsynergy.com

With so many moving parts, one might expect fragmentation. But for iMIC, each brand and division serves a strategic purpose, and together, they form an interconnected value chain. This synergistic ecosystem gave birth to www.imicsynergy.com—a platform that aims to democratize property development by connecting landowners, suppliers, contractors, designers, financiers, and operators under one digital roof.

Here, users can list their properties, products, professional services, and investment models such as Joint Ventures, Build-and-Sell, or BOT. By leveraging iMIC’s real-world experience and digital innovation, the platform reduces friction and accelerates project execution—making development more inclusive, transparent, and scalable.

Future-Proofing with AI and Data Synergy

iMIC see the fast changing landscape of businesses especially with the advent of AI, and no one in business could resist this change. iMIC sees the AI revolution as an opportunity. Each business unit will benefit from the adoption of AI tools in design (AI-aided architecture), project management (predictive analytics), logistics (smart inventory systems), and even hospitality (AI-enhanced booking and guest services).

Moreover, iMIC is seeing that it may need to prepare for blockchain-backed valuation and tokenization system through the Synergy platform—laying the groundwork for a decentralized exchange of equity, inventory, and expertise. This will allow investors to hold stake in properties or projects based on real contributions of products and services, not just capital.

The Bigger Picture: IMIC’s Expanded Vision

The iMIC brand is not simply about tiles, kitchens, or hotels. It is a Filipino movement—one that embodies resilience, creativity, and a refusal to be left behind in a changing world.

At its core, the iMIC vision is:

To create inclusive economic opportunities by building with what’s already available—expertise, inventory, and underutilized land.

To empower industry stakeholders, especially small landowners and local suppliers, with access to a collaborative development ecosystem.

To innovate fearlessly by harnessing AI, blockchain, and digital infrastructure to level the playing field in construction and real estate.

Conclusion: Be Part of the Movement

If you are a supplier, developer, landowner, contractor, or entrepreneur—iMIC invites you to be part of this next wave. Explore the strength of our product lines, connect with our project teams, and collaborate through www.imicsynergy.com to shape the next era of property development in the Philippines and beyond.

From mosaic art to modular kitchens, from concrete to code—iMIC is building the future, piece by piece.